Weekly Bs: Relationship-centered Chiropractic Marketing

Being a chiropractor is both awesome and genuinely frustrating, and Jerry Kennedy has felt both sides of that for years, both in his own nine years of practice and in working with chiropractors ever since. In this episode, he wants to offer something a lot of chiropractors don't hear enough: an honest word of encouragement. Jerry talks about the prejudice chiropractors face, including his own skepticism before ever becoming a patient himself, and why some of that reputation, uncomfortable as it is to admit, has actually been earned by bad actors in the profession. But he pushes back hard on the idea that this should translate into insecurity for the vast majority of chiropractors who are doing honest, skilled work and genuinely helping people. From there, Jerry lays out what he believes is the actual core of chiropractic, optimizing the health and function of the spine, and argues that pain relief, wellness benefits, and everything else are meaningful but secondary to that main thing. He gets refreshingly dir