Business Matters

etoro customers are "definitely moving away from crypto," according to the company's founder and chief executive, Yoni Assia. After more than a decade at the forefront of digital assets, Assia says customers are increasingly shifting towards mainstream investing and cash savings, as etoro expands beyond its trading platform into broader financial services. The company, which manages around $20 billion in customer assets for more than 40 million registered users, is pursuing a UK banking licence, launching a Visa debit card and expanding into everyday banking services.Assia also discusses how etoro balances that expansion with its continued offering of cryptocurrency trading. Alongside ISAs and long-term savings products, the platform continues to offer access to crypto assets. Asked whether it is appropriate to offer highly speculative crypto products alongside mainstream savings, Assia said he believes customers should have choice, while acknowledging that the crypto market is "a much less regulated" and "mu