Weekly Bs: Relationship-centered Chiropractic Marketing

Years ago, I tried something in my own practice that seemed like an obvious win: a 24-hour call center to make sure every call got answered. It made sense on paper. It failed in practice, and not for the reasons you'd expect. In this episode, I tell the full story of why the call center didn't work, what it taught me about the relational nature of chiropractic, and how that exact same lesson applies to the AI tools showing up in chiropractic offices today. I walk through a real conversation I had with a client who was being pitched a dynamic phone number system, essentially the modern, automated version of the same mistake I made years ago. From there, I lay out a simple principle for evaluating any technology in your practice: if it's only benefiting you and not your patients, it's worth reconsidering. I break that principle into two practical questions, transparency and frequency, and use some uncomfortable personal examples, including my own dentist, to show what happens when a practice gets either one wro