More Than A Few Words

It started the way so many good ideas do, in conversation. Jen Edds, Lisa Mitchell, CFI, and I started talking about creating something different. Not another conference. Not another room where people talk at you. We wanted a space where smart women could actually talk with each other. And then, on March 26, we did it. This conversation is a bit of a celebration, a look back at what happens when you take an idea out of the group chat and bring it to life. Because honestly, that leap from “we should” to “we did” is where most ideas stall out. Here’s what stuck with me. Takeaways: • Pick one thing and go all in I’ll admit it, even as a marketer, I needed this reminder. One clear call to action, one place to send people. When everything matters, nothing stands out. Simpler really is smarter. • Borrow boldly and share freely Some of the best ideas in the room weren’t “original.” They were tested, tweaked, and passed along. That’s the magic. Less guarding, more sharing. We all get better faster. • Real con