The Competitive Edge

Brian Whetten is a leadership coach, author, and founder of Core Coaching with 25+ years helping entrepreneurs integrate expanding consciousness with wealth building. He holds a PhD from Berkeley, raised millions in Silicon Valley, experienced two burnouts by 30, then spent six years in spiritual development before systematically helping others avoid the same painful journey. Brian has coached self-made billionaires and conscious business leaders who've generated hundreds of millions while maintaining spiritual integrity.In this episode, we explores how successful entrepreneurs build wealth while expanding consciousness without compromise or suffering. Brian reveals insights from reverse-engineering those rare individuals who've reached the "agentic sage" quadrant where high achievement meets high awareness. The conversation uncovers why most conscious business attempts fail, why spiritual entrepreneurs get trapped as "poor but pure," and the three specific keys enabling successful integration of human potent