More Than A Few Words

Turning Curiosity Into a Ticket Sale | Paul Daily | IF Theater | 1193

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Synopsis

This week thousands of podcasters around the world take part in Podcastathon, a global effort that shines a spotlight on nonprofit organizations doing meaningful work in their communities. For one week, hosts swap their usual topics for stories about causes they care about and invite their listeners to learn more, get involved, or lend support. This episode is my contribution to that global event, and it gave me the perfect excuse to talk about one of my favorite nonprofits. Sometimes the hardest part of marketing isn’t getting attention. It’s helping people feel comfortable enough to try something new. That is exactly the challenge when you run a Fringe theater festival. In this episode, I chatted with Paul Daly, Executive Director of the IF Theatre in Indianapolis. IF Theatre is the home of the Indy Fringe Festival, one of the largest fringe festivals in the world, bringing dozens of performers and hundreds of shows to Mass Ave every summer. The festival celebrates creativity, experimentation, and the kind