Marketplace All-in-one
How "surveillance pricing" charges one online customer more than another for the same item
- Author: Vários
- Narrator: Vários
- Publisher: Podcast
- Duration: 0:03:56
- More information
Informações:
Synopsis
Consumers have heard of “dynamic pricing,” when the prices are based on demand within a single moment. But whether they know it or not, they’re also contending with “surveillance pricing,” where companies use personalized consumer data to serve up personalized prices. Marketplace's Kristin Schwab reports.
