More Than A Few Words

When was the last time you were pitch slapped? You know what I mean — you comment on someone’s post, and suddenly your inbox is full of “personalized” pitches that feel anything but personal. In this episode, I chatted with Billy Sammons of Live Local Marketing, who believes it’s time to push back against the noise and get back to what actually works: real, human connections. Billy’s been building local marketing communities for 15 years, and his message is refreshingly simple — relationships still matter. Here’s what stood out from our conversation: Go old-school — because it still works. As digital spaces get more crowded, buyers tune out. Billy says the antidote is face-to-face connections that make people feel seen and valued. Start small, start local. Forget the cold calls. Walk into a business you already support, strike up a conversation, and collaborate on something that helps you both. Keep it simple. You don’t need a fancy setup. A phone, a $19 mic, and a tripod are all it takes to start creating l