Stay Paid

"If you're going to build people, you must care more about their outcome than yours." Mark Perkins—founder of Pivot Realty Group—shares the truth most brokerages avoid: the real estate industry is broken, and most agents fail because no one tells them what the job actually requires. Mark explains how he built a 200-agent brokerage without traditional recruiting and why culture, leadership, and service—not tech or branding—are the true drivers of growth. Learn about: How he built a 200-agent independent brokerage from scratch Emphasizing long-term strategy over short-term profit What's broken in real estate & why agents fail Focusing on the "middle 60%" who can succeed with the right mentorship Accountability, standards, and clarity matter more than perks Why brokerages should develop agents—not use them Recruiting should come from value, not persuasion