More Than A Few Words

If you think branding starts and ends with a logo, we need to talk. In this conversation, I dug into what really makes a brand work and spoiler alert, it has very little to do with what you personally like. We talked about why branding gets messy, where business owners go wrong, and how to build something that actually connects with the people you want to serve. I sat down with Jessica Adanich, an award winning designer, brand strategist, and founder of DesignProd Studio. She helps businesses turn half formed ideas into brands that are ready to stand up in the real world, not just look good on a screen. Here are a few takeaways you can use right away: Your brand starts with your audience, not your taste Jessica nailed this. If you do not know who you are talking to, every design choice is just a guess. The goal is not to please yourself. It is to connect with the people you want to attract. AI is a tool, not the answer AI can help you get unstuck, spot patterns, or gather insight. It cannot replace talkin