Selling From The Heart Podcast

Steve Benson is the Founder and CEO of Badger Maps, a leading route-planning and mapping platform built specifically for field sales teams. With a background in geography, an MBA, and experience at companies like IBM, HP, and Google, Steve combined his expertise in mapping and sales strategy to help outside sales professionals work smarter, not harder. His mission is to eliminate wasted time in the field so salespeople can focus on what truly matters, building relationships and creating value for customers.SHOW SUMMARYIn this episode of the Selling from the Heart Podcast, Larry Levine and Darrell Amy are joined by Steve Benson, Founder and CEO of Badger Maps. The conversation explores how field sales professionals can dramatically improve productivity by optimizing routes, planning ahead, and eliminating inefficiencies. Steve shares practical insights on how technology can support—not replace—authentic, relationship-driven selling. This episode highlights how reclaiming wasted time allows sales professionals