Trend Following With Michael Covel

My guest today is Richard Noble, a Scottish entrepreneur who was holder of the land speed record between 1983 and 1997. He was also the project director of ThrustSSC, the vehicle which holds the current land speed record, set at Black Rock Desert, Nevada in 1997. The topic is entrepreneur. In this episode of Trend Following Radio we discuss: What 600 MPH feels like to someone who has never been there before The mental processes when you're going at high speeds Process vs. outcome The danger of emotional highs Noble's entrepreneurial spirit How Noble got the desire for the land-speed record at the age of six Whether Noble views his endeavors as "life threatening" The idea of "higher risk" in life and society today The importance of taking risks The idea of developing a "risk culture" Motivating people to come over to your own perspective The difficulties Noble experienced with British culture, the media, and with big companies The parallel experiences Covel and Noble have had on the web Where Noble stands on