Trend Following With Michael Covel

My guest today is Ryan Holiday, an American author, public-relations strategist, bookstore owner and host of the podcast The Daily Stoic. He is a former director of marketing for American Apparel. The topic is his book Growth Hacker Marketing: A Primer on the Future of PR, Marketing, and Advertising. In this episode of Trend Following Radio we discuss: The definition of "growth hacking" The different forms of growth hacking Why many other marketing books pertain to big business rather than startups The startup mentality How Holiday turned to Bittorrent to launch Tim Ferriss' "The 4-Hour Chef" Platforms in the growth hacking mindset Letting others be lucky Growth hacking in the context of startups The idea of a product market fit, changing your product, and assessing its strengths and weaknesses The marketing implications of knowing that "the product is never done" Standing by your convictions but being open minded to change The anachronism of press releases Facebook, Twitter, and Instagram The concept of oth