Trend Following With Michael Covel

My guest today is Nir Eyal, an educator, author, and entrepreneur who is all about connecting psychology, technology, and business. The topic is his book Hooked: How To Build Habit Forming Products. In this episode of Trend Following Radio we discuss: How behavior and habits can be engineered, and how technology changes our behavior The moral implications of habit forming activities The difference between habits and addictions Breaking "the hook" The four areas that "the hook" goes through: trigger, action, variable reward, and investment The IKEA example and how value can be built Eyal's mentors and influences The importance of social feedback from your community The WhatsApp deal, and how to deal with your "insane jealousy" of the messaging app deal Getting equal pay for equal work, and how that might be embedded in our DNA The importance of interface changes when it comes to revolutionary changes in technology Jump in! --- I'm MICHAEL COVEL, the host of TREND FOLLOWING RADIO, and I'm proud to have delive