Trend Following With Michael Covel

My guest today is Sally Hogshead, a New York Times bestselling author, National Speakers Association Hall of Fame speaker, chief executive officer of How to Fascinate (Fascinate, Inc) and a former advertising executive. The topic is her book How The World Sees You: Discover Your Highest Value Through The Science of Fascination. In this episode of Trend Following Radio we discuss: Fascination and paying attention The seven different categories of things that fascinate us What those who fascinate have in common Developing a personality assessment that shows how the world sees you Understanding your own personal branding Analyzing Michael Covel's own fascination survey Not being a commodity Why if you're not generating a negative reaction from someone, you're probably not fascinating anyone Why you don't want to be vanilla ice cream Jump in! --- I'm MICHAEL COVEL, the host of TREND FOLLOWING RADIO, and I'm proud to have delivered 10+ million podcast listens since 2012. Investments, economics, psychology, polit