Trend Following With Michael Covel

My guests today are Joey Reiman and John Brenkus. Reiman, who runs Brighthouse, has been called the "father of ideation". He's emerged as the subject matter expert in the area of purpose inspired leadership, marketing, and innovation. His breakthrough purpose methodology and frameworks have been adopted by the likes of the Boston Consulting Group, Procter & Gamble, The Coca-Cola Company, McDonald's, KPMG, and many other Fortune 500 companies across the globe. As an adjunct professor at the Goizueta School of Business at Emory University, he teaches tomorrow's executives his revolutionary theories and applications for purpose-inspired profit.  Brenkus is the host of the ESPN show, Sport Science. Sport Science is an ongoing television series that explores the science and engineering underlying athletic endeavors.  The topics are marketing and sports science. In this episode of Trend Following Radio we discuss: Covel and Reiman discuss Reiman's background and mission in life; looking for meaning; figuring o