Trend Following With Michael Covel

My guest today is Dan Hill, a recognized authority on the role of emotions in consumer and employee behavior. He runs Sensory Logic, a scientific insights firm that analyzes consumers' facial expressions to help companies better navigate consumers' emotional decision-making processes. The topic is consumer and employee behavior. In this episode of Trend Following Radio we discuss: What a face coding expert is The evolutionary aspect to face coding and the 43 muscles present in the face; emotional decision-making How Hill found his way personally into this field Why we feel before we think Being hired by the Milwaukee Bucks The importance of a smile in the heart of a champion The difference between technical skill and the factors that Hill is looking for The importance of having the right amount of happiness Some of the limitations of facial coding How technology is intertwined with facial coding Why a personality like Richard Nixon may never be President again The say/feel gap Whether we can learn how to avo