Driven & Co.

Jeff Pruitt, CEO of Ethology and Tallwave, and general partner within Tallwave Capital, joins Justin Gray on this episode of "Driven: How Did I Get Here?" podcast.  When you were growing up, did you know what you wanted to be? My dad was in the construction business so he would take me to groundbreakings of buildings. I remember one of the new CEOs of Circle K talking about a turnaround they were doing. I was driving home with my dad, I was probably only 14, and I said to him, "That sounds interesting to me." It was about being part of a company that might not be doing well and figuring out a way to turn it around. I turned that into being on the innovation side of things.  What did you focus on when you were going to school? I got sidetracked a bit. My dad said if you're going to go in and try to run companies, get an accounting degree. That was the right advice, but I took that and turned it into go getting a job at Arthur Andersen. They probably were one of the more innovative accounting companie