Driven & Co.

Two powerhouse content marketers –– Joe Pulizzi and Jason Miller ––join host Justin Gray in this episode of "Driven: How Did I Get Here?" podcast. Joe Pulizzi is the founder of Content Marketing Institute, author of Content Inc, and a speaker and entrepreneur. Jason Miller is the global content marketing leader for Linkedin, best selling author, and rock and roll photographer. What did you want to be when you grew up and how did that lead you here today? Joe: I wanted to be a farmer actually. I loved growing things, and I actually tried my hand at farming, and nothing grew, so I said "I'm not very good at this farming thing." I better try something else. I grew up around entrepreneurs. Regardless of what I was doing, I knew that I wanted to be my own boss, and it took me a while to figure out what my tilt would be. Jason: I wanted to be a rock n' roll bass player. At no point did I say I wanted to be a good marketer, I can tell you that for sure. What about being an entrepreneur was attractive to you? Joe: H