Driven & Co.

What does BrightWave do? And what do you do for the company? BrightWave is a very focused digital agency concentrating on email and CRM for leading enterprise brands like Chick-fil-A, Equifax, Mattress Firm, Panera Bread and other leading brands. We manage and advise on email and CRM programs to drive stronger relationships and greater revenue. I'm very excited to have I hired Raj Choudhury as President about six months ago. It has dramatically changed my focus as opposed to how I've been spending the previous 12 months. Before, I was spread very thin and not able to really go deep on a lot of things that were important. Now I'm much more focused on external planning, corporate development, business development, marketing, partnerships – a lot of things that have probably been underserved over the last 24 months or so. I've turned over a lot of the internal operations to Raj. My day to day still varies greatly, but I'm really much more focused on the external things and letting him handle the majority of the