Inbound Podcast Network

Dan Slagen the VP of Marketing at Crayon.co talks with Harry Hawk about requiring users to sign up to use Crayon.co. Although always free to use and still free, the testing implemented by Dan and his team required the submission of an email address. Additional testing included verification of the email and the use of pop-up modals to "drive" increased uptake.   Users, engineers and even marketers at times can shy away from the use of popup modals, and gating access to a site but requiring an email is a small price compared to a paywall. Dan was able to increase conversions 700% and more importantly once Crayon.co started to aquire email addresses, they were able to engage the users around new features and funcationality. That was one of the best aspects of the test --> being able to communicate directly with the users of the site.