Inbound Podcast Network

SendGrid CEO Sameer talks with Harry Hawk about marketers sending triggered messages through multiple often simultaneous channels.  "Senders can easily design any workflow based on the user behaviors that are most relevant for their business and customers."   Email is not the only way to reach a consumers, and today it also isn't always the best way. Password resets, second level authentications, along with order and delivery confirmations are just four examples of critical messages that are often best send through in-app notification or via SMS, or in combination with email.   Triggered email is one of the most powerful ways companies can meaningfully engage with their customers and drive marketing ROI. For many marketers, existing triggered email tools are prohibitively complex, expensive, and demanding of developer time. The Threads service from SendGrid allows marketers to enable multiple triggered notifications that were once the exclusive domain of programmers and develop