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Influence is a necessary part of what we do as business owners. Our job is to show clients and customers that we have the thing that they need to solve their problem. And that's what influence is, as it's simplest.  Robert B. Cialdini walks us through several ways to do that in his book Influence, and we're reviewing it for you right now.   Resources Influence: The Psychology of Persuasion by Robert B. Cialdini  Connect with us Facebook Twitter Instagram What to do next? Need some support? A great place to do that is Biz BFFs. Invest in yourself and join us inside Biz BFFs, get your access TODAY.