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Diana Badcock begins the talk by discussing her decision to take up the role of Chief Medical Informatics Officer (CMIO). Diana was optimistic about taking this job. However, she left the job after a year. Though she failed in the job, Diana thinks she learnt a lot about failing with fortitude. Diana next talks about the death of her father who was very healthy throughout his life. Three months before his death, he went for a check-up as he was not feeling well. However, he was reassured by the doctor that everything was fine without conducting any tests. Diana, therefore, feels that both she and the system failed her father. Doctors today are overwhelmed with the volume of patients who are older and have more complex conditions, morbidities and mortalities. Many feel that technology is the solution to the problem. However, the amount of money spent in health IT does not reflect the value of the product. This happens because the design of the technology does not match the user experience. Therefore the role o