Capitalism.com

Jesse Itzler is a big believer in checking the box and moving on. When he gets a win, he will only celebrate for a night or two, then will think about what’s next. To build your life resume is to do as many things as you can. This means finding the next project rather than celebrating the success of the last one. This clip is from Freedom Fast Lane Live in December 2016, hosted in Austin, Texas. Ryan speaks to Jesse on his achievements and challenges in front of a live audience. When discussing Zico coconut water, Jesse talks about the emotional connection he had with the product and how he wanted to share the benefits with the world. After partnering with them to make it hot, Coca-Cola bought the company a few years later. He says that his biggest challenge in being a dad is recognizing that his kids are on their own journey. Jesse and his wife try to expose them to things which are hard, which they might fail at. There is a valuable lesson in letting your kids see things you do which are hard but rewarding.