Capitalism.com

Show Notes This week we chatted with Dr. Jenna Zigler, who runs Eye Love, an eye care and sunglasses company, with her husband Dr. Travis Zigler  They’ve scaled it quickly, with an awesome $500,000.00 revenue earned in December 2017 alone.   We wanted to share what Jenna learned along the way. We’ve summed it up in three actionable tips below:   Create an online community for product targeting. Trained optometrists, Jenna and Travis wanted to start selling their own products, instead of those from other companies. They listened to what their patients had to say about their eyes, and then launched a Facebook support group for dry eye syndrome.   Although that Facebook group started tiny, it has ballooned over the years to over 400,000 members! They now have a huge audience, from whom they can get product ideas and to whom they can advertise their new product offerings. Focus on providing value to people. Jenna and Travis want to make people’s lives better. While they are delighted to be making a profit off t