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Because you asked: today, we diverge from the usual interview and Max breaks down the very concept of ‘brand’ into easily digestible parts. So is it just a logo?   Key Takeaways [2:49] Max asked the community what it is you would like to see on the Brand Builder Podcast and you responded!   Over the next few weeks and months, he’ll be covering a lot of the questions raised but for today:   What do we mean when we talk about brand?   [5:15] A lot people think of brand as logos, palettes, packaging, marketing funnels and copy... All of those things are important aspects, but they are not enough.   Your brand is the collective emotional response to your product or service, and that includes your customer's expectations, memories, stories and relationship with regards to your company.   [6:32] In a perfect world, you are not selling someone something the one time, you are entering in a relationship that will last and spans months, years or even a lifetime.   That relationship is built on three principles: 1. Bran