Capitalism.com

Today’s episode is about really rigorous data based approach to social media advertising. Tev Marusenko, PhD, takes a very academic approach to data collection, integration and management he shares the tactics he’s used in his own business endeavours. Key Takeaways [6:07] Max introduces DOCTOR Yev Marusenko, and asks him to talk a bit about himself. [8:59] After getting his PhD, Yev opted for a career change from theoretical academia to marketing and it turns out there are many transversal skills. [13:00] Establishing a brand and then marketing or building the brand by testing? Heroclip had huge growth goals and that required both approaches at once.   First, you need branding so: branding strategy sessions! Heroclip is a carabiner, it could have been sold just as a carabiner— mind the competition! — but it already looked different so they spend a great deal of time thinking about what it actually does and how it differs for the customer. Reading branding books, articles, workshops and knowledge sharing.   Se