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Stephanie McMahon: How WWE Became A Global Brand #TheOnePercent

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Synopsis

Today’s episode features Ryan’s fireside chat with Stephanie McMahon at the Capitalism Conference in January 2019.   Vince McMahon went from a trailer with no indoor plumbing, to declaring bankruptcy to a 6 billion dollar brand. Stephanie talks about what it means to earn your place, listening to your audience and finding your business’ ‘motor’.   Ever wonder how the biggest travelling show — 180 countries in 25 languages — in the world runs?   Key takeaways [5:40] The WWE’s image in the media has changed dramatically in the last decade, and Ryan asks Stephanie to talk us through the 4 generation story of how it became the global brand and community it is today.   Listen to your customers and do your research [10:25] the WWE’s direct to consumer network was created because the audience asked for it, and because the market research showed the WWE fans were 5 times more likely to consumer online video than the norm.   There is no ceiling [11:30] Passion is the biggest motivator. You have to believe in your idea