Capitalism.com

Ezra Firestone’s business spent 13 million in advertising and generated 50 million in revenue from one brand in the last 30 months.   He has learned what it takes to scale an offer, which differs from building a brand to 6 figures.   Want to know the commons problems 6 figure + entrepreneurs face and what to do about it? Tune in!   Key Takeaways [4:21] Ezra introduces himself and Ryan “Ice Cream” Moran!   Mo’ money mo’ problems [5:50] The 5 common problems of 6 figure + entrepreneurs: 1. Scaling ads profitably 2. Funding 3. Hiring, sourcing and training 4. Diversification of traffic 5. Growth plateaus (1, 5, 10 and 20 million) Grow your back end [8:21] The game is won or lost on the back end: if you look at what any brand that has scaled really big has done is add more products. There will be about a 15% increase in COA year over year — so you need to get more from every customer you have. - Add at least 2 new products a year. - Go all in on email — gifs in emails get higher clicks! - Run an email sale every