Boiling Point Podcast

Boiling Point - Episode 013 - Mike Brooks

Informações:

Synopsis

Mike Brooks is a podcast pioneer and marketing guru coming to the Boiling Point from Southbury, Connecticut. Our host, Greg Hemmings, met him and Dino Dogan at this past NMX (New Media Expo) and soon was on Mike and Dino’s Road to TED podcast. Check out the episode of Boiling Point with Dino Dogan here.   Mike studied IT and worked in the business for 10 years when a taekwondo school he attended was about to close up due to hard times. Mike saw this as a perfect opportunity and quit his day job in IT to help rebuild and market the martial arts school. Mike put a great deal of effort into the school and specifically its digital footprint. This was at the leading edge of when the internet was really starting to mean something for small business.  Mike created content for the school in terms of blogs, social media, videos, podcasts, etc. and soon the school at six times the number of students it had when Mike first started. Others in the community started to notice and within six years other business owners woul