Boiling Point Podcast

Introducing Jeff Roach These days most businesses try to get with the times and engage people through social media with mixed results.  Many take the route of duplicating the ads they use in traditional marketing and posting them to social media.  Jeff Roach would tell these people they are going about social media marketing all wrong. Jeff is the founder of Sociallogical, a company that works with other businesses to embed social media tools and practices into their operations.  His company helps those having trouble understanding how social media can be an asset to them by initiating a strategy, training their people, and developing and managing content.  Jeff’s main beef with how many companies use social media is that they are using it for advertising and not sharing the stories that the company has to tell.  Jeff tells us that social media is NOT another advertising channel.  In fact, using social media this way many companies turn their customers off.  Consider what a customer might be likely to do if