Boiling Point Podcast

Increase Profit with Sustainability Introducing Bob Willard  When it comes to making your business more sustainable, it really doesn’t matter what your motivation is.  It would be nice to think that entrepreneurs are making decisions on sustainability for altruistic reasons, but in business, often the bottom line is what matters.  Regardless of reasoning, the important thing for our planet is that the right decisions are being made and that those decisions can actually increase your profits substantially. Bob Willard is a man leading the charge to get businesses on track with sustainability and showing them how these efforts will make them more money.  Bob spent over three decades with IBM Canada before taking early retirement to begin his second career as a speaker and author.  During the majority of his career at IBM, Bob was blissfully ignorant to the issues with sustainability until there was a proposal to open a water treatment plant near a nuclear generation station in his home community.  In his att