Boiling Point Podcast

Prepare to be Civilized   Re-introducing Derek Riedle   Sometimes you come up with an idea that is so timely that you feel you must seize your opportunity. Derek Riedle had one of these eureka moments recently, but did not sit by and wait for someone else to grab the opportunity. Derek is the head of Revolution Strategy and also the co-producer (along with our own Greg Hemmings) of Hemmings House’s new series, “The Real Houses of…” However, Derek’s new idea had him so excited that he went from concept to launch in a half of a year. Derek saw a disconnect between the way that cannabis culture was being expressed in popular media and the true face of the people that partake. The stereotype of the lazy, slacker pot smoker doesn’t reflect on millions of successful, motivated people that use cannabis recreationally. While there has been content developed for the cannabis community, Derek saw a void for the millions of upscale, high income, educated and profession smokers. So, starting last week Derek and his