Boiling Point Podcast

Best FOR the World Introducing Bryan Welch and B The Change Media  Those of you who are repeat listeners of the Boiling Point know about the swelling B Corp movement and how it uses business as a catalyst for doing good in the world. This week’s guest, Bryan Welch, has a plan to spread the word of this movement even further with his new company B The Change Media.  Bryan has made a career in magazine publishing since the mid-70s. During his career he transformed a declining publisher of two rural-lifestyle magazines to a dynamic, growing multi-media company with 9 magazine titles and numerous websites and ancillary products with millions of readers. Bryan first got the idea for telling stories about businesses doing good in the world about ten years ago, but at the time it was hard to distinguish companies with genuine commitments versus those making marketing plays. However, the introduction of the B Lab assessment tool gave him objective evidence in order to proceed with his plan. While other magazines