Order Of Man: Protect | Provide | Preside

Whether you’re running a fortunate 500 company or working to lead more effectively in your home, your ability to rally the troops, inspire them to take action, and create the systems and process to allow your team (or family) to thrive is crucial. That’s why I’m extremely excited to introduce you to my guest today, Bruce Pettet, President, and CEO of Leupold Optics. Today, we talk about the challenges of running a 700 employee strong, 5th generation family-owned company. We cover strategic planning, working through differences of opinion, getting a team to buy into the vision, making tough calls, and the power of strategic leadership. SHOW HIGHLIGHTS Fighting for our rights Woman hunters Guaranteed for life Life and death moments Building leadership Non-negotiable core values Three types of team leaders Generational value Thinking through your strategy Executing your plan Putting ego aside A critical part of growth Making the ultimate call Engaging team members Foundational work Defining dominance BRUCE PE