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What if your goals are too small—and your timelines too long?   In this deep-dive conversation, Dr. Benjamin Hardy (author of "The Science of Scaling" and "10x Is Easier Than 2x") challenges Ryan to rethink what it really means to scale. Together they unpack why the right goal is less about certainty and more about clarity, how collapsing time transforms strategy, and why raising the floor often means cutting what feels “good enough.”   They explore: Why a billion-dollar goal can be more useful than a hundred-million-dollar one How to filter distractions and find the few “who’s” that change everything The psychology behind hidden commitments and unconscious goals Lessons from Tom Brady, Elon Musk, and entrepreneurs who actually scale Why focus and courage matter more than confidence at the start   Whether you’re building your first business or running a portfolio of brands, this episode will challenge you to strip away distractions, clarify your true north star, and use time as the most powerful tool for sc