Take Me Outdoors

“Our wilderness areas and our national parks we all know as the places where we have those iconic outdoor recreation experiences.” - John Sterling   John Sterling, the executive director of The Conservation Alliance, joins us to discuss the dangers our federally managed lands face today. John Sterling served as a board member of the Conservation Alliance, at Patagonia in the late 90’s for 7 years. From there, he left to find a way to fund a full time staff position at the Conservation Alliance, which eventually came together in 2005 due to a partnership with Keen Footwear. John helped put together a process for laying out an economic rationale for preserving public alliance in wild places, which got business leaders to go out to Washington D.C and lobby for wilderness bills.   Bulletpoints   There are members of Congress on the Republican side that don't believe in climate change and are openly hostile to conservation The study that OIA (Outdoor Industry Association is now the foundation of the conversation