Take Me Outdoors

08: Pure Journalism and the Evolving Consumer with Megan Tompkins

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Synopsis

“Although Bicycle Retailer & Industry News is a trade magazine, it’s really a community magazine with relatives in the outdoor and snow space” - Megan Tompkins Bicycle Retailer & Industry News, commonly referred to as BRAIN, is one of the best read and most respected trade publications in the outdoor and active lifestyle industries. I was lucky enough to sit down with Megan Tompkins, the current publisher at BRAIN, for this episode of Take Me Outdoors. Megan never imagined that she’d be heading up a trade publication for the cycling industry. Always athletic and outdoorsy, Megan didn’t immerse herself in cycling until later in life. To add to her industry knowledge and authenticity, Megan essentially “cross-trained” by leaving the editorial side at BRAIN to work on the manufacturing side. She then returned with her expanded knowledge of the bike industry to work as the publisher at BRAIN. Her experience on both sides of the business makes her an invaluable asset to the cycling industry as a whole. Meg