Take Me Outdoors

Chasing your dream can really pay off...even if you didn’t mean to chase it. That’s the case with Oliver Steffen, who fell into a series of events that turned his hard work into well deserved success. How did all of this play out, though? Oliver Steffen joins us to discuss his practically overnight success with his back country ski products, and all the work it took to get there. Oliver is the founder behind G3, which stands for Genuine Guide Gear. G3 is a global brand that manufactures skins, skis, splitboards, climbing skins, and more! G3 is also the leading brand in the back country ski culture. Bulletpoints In Oliver’s first product production experience, he was given a mere 30 days to make the desired item for the agency! Don’t be afraid of falling in the process. Get back up and keep going! If you worry too much about the consequences, it will hold you back. The idea for Oliver’s company name came from a very straightforward thought process: Genuine Guide Gear. Oliver wanted gear that no one was sellin