Take Me Outdoors

“You can reach people just by being yourself and telling your story.” - Sonya Looney Athlete? Entrepreneur? How about both? Some of us are born and bred an entrepreneur. We often find ourselves in comfortable positions, dreaming of taking the plunge and leaving our full time jobs to pursue our true passions. Most of us don’t take that leap, but for some of us, we jump in head first. Welcome Sonya Looney, joining us to discuss the athlete as an entrepreneur. Sonya is an outdoor adventurist and ultra endurance mountain biker. Sonya is more than just an outdoor enthusiast though, she is also a motivational speaker, author, and world champion! Sonya is described as an ambassador for the brands she represents. Talk about being busy! Bulletpoints Sonya started as an Electrical Engineer. Sonya transitioned from an Engineer to a position as a Brand Ambassador and Marketing professional at age 25. Sonya then transitioned to an entrepreneur at age 30. Sonya’s specialty is ultra endurance mountain bike racing. Stage ra