Take Me Outdoors

“At the end of a hard work I head out and ride for two hours let all of the stressed of the day melt away.” - David Wiens Are you a mountain biker? We used to think that question didn’t need to be asked, because if you were, you knew it. But mountain biking is unique (in many ways) in that there’s access in so many regions and communities for so many levels of riders. The question ‘are you a mountain biker’ really needs to be rolled out to a far larger group of people. Verde works across many markets within outdoor active lifestyle. The non-profits in trail, for example, have six-figure memberships. IMBA has stayed the same size for many years – around 40,000 people. The organization knows that there are many, many more riders out there, they just need to discover IMBA and sign up. That’s partially the purpose of this episode of the Take Me Outdoors podcast. There are other purposes behind it too – but bolstering the numbers of mountain bikers in the national advocacy, access and educational conversation IS T