Boss:talks

This week here at BOSS:Talks we have been joined by Liz Lean the founder and managing director of LizLean PR. A very successful PR agency based in the beautiful region of Sandbanks. 18 years ago Liz was starting out from a desk in her bedroom and now employes 14 staff members and works with some amazing brands in the UK. Liz and her company believe in taking the clients reputation personally and doing everything they can to protect and improve that. Here is what we asked her -  1. Could you explain what PR stands for and what your company does for other brands? 2. Tell us a little more about how you started and what your vision was from the beginning. 3. You company deals with crisis management - what does that mean and could you give us an example? 4. What do you look for most in any employee? 5. What different job roles are there working in PR? 6. How important is a CV to you and what are some of the mistakes people make? 7. What school subjects would be most useful to someone that is interested in PR? 8.