Business Of Architecture Podcast

How can you boost your architecture firm’s profitability—without taking on more work? In this episode, Rion Willard and Enoch Sears break down an often-overlooked strategy that could transform your business overnight. They discuss how pricing isn’t just a number—it’s positioning, marketing, and psychology all wrapped into one. Discover why some firms effortlessly command premium fees while others struggle with clients who push back on pricing. Learn how one simple tweak to your service offerings could create new revenue streams instantly. Plus, get insight into the surprising lessons architecture can take from industries like luxury watches and high-end hospitality. What luxury brands know about pricing that most architects ignore A small shift in how you present fees that could dramatically increase your profits Why certain clients will happily pay more—and how to find them The hidden danger of “pricing dilution” and how to avoid it   ► Transcription: https://otter.ai/u/Ya3EdEYd3TnNIMbNttEaBz95VU4?utm_sour