Salestuners: B2b Sales Training And Coaching From Prospecting To Negotiation And Closing

028: Jonathan Parrott | A Full Day of Open-Ended Discovery

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Synopsis

Full Notes https://www.salestuners.com/jonathan-parrott/ Takeaways Focus on Discovery: It’s not in the end zone that sales are lost, but rather at the start of the game. Your goal as a salesperson at the simplest level is to connect what you have with what a person is trying to accomplish. A lot of that starts early in the relationship as you seek to discover what it is that is driving that person. What is it they want to do? How can you help them do it? Learning as much as possible about a potential client on the front end pays dividends as you work toward closing the sale. Engage Where Your Prospect Is: E-mail has its place, but anyone who has ever accidentally hit “reply all” or inaccurately interpreted someone’s written tone can testify. E-mail is not the most conducive setting for building a strong, lasting relationship with someone. Since sales is rooted in working with humans, finding ways to engage with prospects is often more successful using other methods than e-mail. Whether that means picking up