Salestuners: B2b Sales Training And Coaching From Prospecting To Negotiation And Closing
037: Mary Browning | Start Your Engines: Four Keys to Successful Prospecting
- Author: Vários
- Narrator: Vários
- Publisher: Podcast
- Duration: 0:41:25
- More information
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Synopsis
Full Notes https://www.salestuners.com/mary-browning/ Takeaways It All Starts With Data (But It Doesn’t End There): Data is the list of people you’re going to call and the industry or demographics of companies you’re looking at. Taking those numbers to the next level focuses on the people behind the numbers. What are their common needs? How can you help meet them? When you consider the current marketplace, and the ins and outs of each organization, part of being a successful salesperson is understanding and meeting clients where they are at. Make Your Message Matter: It isn’t just about the numbers. What is the customer’s pain? You need to make it your job to find out, and quick! One of the biggest challenges in prospecting is that you generally have 30 seconds or less to uncover someone’s pain. That’s why it is so important to develop succinct ways to communicate a solution to that pain. Make it count. Consider Your Cadence: Most importantly, how a message is delivered should be diverse. It needs to be com