Salestuners: B2b Sales Training And Coaching From Prospecting To Negotiation And Closing

101: Ally Brettnacher | The Power of Social Selling and Building Relationships

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Synopsis

Takeaways Use Social for Call Prep: While doing research on prospects, it’s obvious you need to look at the company website and blog to see what their initiatives are, but it’s just as important to look at social channels like LinkedIn and Twitter to see what’s important to the person your going to be speaking with beyond their work life. Use this information to connect with them on a human level. Set Aside Time for Social Prospecting: It can be distracting to always have social platforms present while you’re working, trust me, that’s coming from someone who’s looking at Twitter right now. But, by setting aside time to specifically prospect via social, you can add a lot of leverage into your day. Take 30 minutes to scour your LinkedIn contacts looking for job changes. Set up searches on Sales Navigator for your ideal customer profile so you can be alerted with they post something. Set up TweetDeck to look for keywords and phrases that you can respond to in real time. And lastly, set a goal for yourself so y