Salestuners: B2b Sales Training And Coaching From Prospecting To Negotiation And Closing

122: Anthony Monroig | Building an Executive Network by Selling the Intangible

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Synopsis

Takeaways Plan Your Target Accounts: Too many sales reps take the shotgun approach when it comes to prospecting. To me, it feels like that’s the reason we get so many shitty emails and generic LinkedIn connection requests. Take the time to plan out who you’re going to target over the next 90 days. Whether that’s 100 accounts or just 30, you’ll be able to actually customize your outreach to each person individually, or better, work to find a common connection to make an introduction. Role Play with Your Companies Executives: Think about who in your company has served in the role of your target buyer. Whether that is by title or just responsibility, they have likely faced the same issues you’re trying to sell into. Practicing your cold call or pitch with them could provide great insight that you wouldn’t be able to get from a prospect. Gain Mutual Feedback on Losses: You all know how passionate I am about coaching — I mean, it is how I make a living after all. But, I can’t tell you how important it is to be a