Freakonomics Radio

Extra: What Is Sportswashing — and Does It Work? (Update)

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Synopsis

In ancient Rome, it was bread and circuses. Today, it’s a World Cup, an Olympics, and a new Saudi-backed golf league that’s challenging the PGA Tour. Can a sporting event really repair a country’s reputation — or will it trigger the dreaded Streisand Effect? Also: why the major U.S. sports leagues are warming up to the idea of foreign investment. SOURCES:Jodi Balsam, professor of clinical law at Brooklyn Law School.Brandel Chamblee, Golf Channel analyst.Karen Crouse, sports journalist.Bomani Jones, sports journalist.Victor Matheson, professor of economics at the College of the Holy Cross.Alan Shipnuck, sports journalist. RESOURCES:"The New N.F.L. Owners?" by Lauren Hirsch, Kevin Draper, Michael J. de la Merced and Sarah Kessler (The New York Times, 2024)."PGA Tour Raises $1.5 Billion From Group of U.S. Investors," by Lauren Hirsch (The New York Times, 2024)."PGA Tour, LIV Golf Agree to Merge," by Andrew Beaton and Louise Radnofsky (The Wall Street Journal, 2023).Phil: The Rip-Roaring (and Unauthorized!) Biogr