Arthur W. Page Society
From Efficiency to Impact: How GenAI is Transforming Communications Strategy
- Author: Vários
- Narrator: Vários
- Publisher: Podcast
- Duration: 0:34:59
- More information
Informações:
Synopsis
Generative AI is evolving from a simple productivity booster to a strategic game-changer in communications. At the Page Up Annual Conference in October, member Ethan McCarty moderated a dynamic panel featuring Joao Belo of Takeda Pharmaceuticals, April Yue of Boston University, and Dan Gaynor of Signal AI. Together, they explored how to leverage AI to elevate communications as a strategic function, while addressing the psychological and cultural barriers to adoption.